Posts by laila

Raising the bar on User Experience

Industries all over the world have faced a digital renaissance. Companies like Amazon and Uber have grabbed the markets with amazing user interfaces (UI) and bespoke user experiences (UX), pushing them to the top of their game. Now imagine a world where insurance is effortless, something that tirelessly works in the background, while you enjoy your [...]

Why move the establishment? Why not?

The business of insurance has undergone drastic changes globally. In my recent article The Vote Against The Establishment, I noted that new entrants like Lemonade paid a claim in 3 seconds. The growth of chatbots and claimbots are another attestation of the smart digital age, which is growing in the use of sophisticated technologies including Natural [...]


Why investors favored even relatively new tech companies to established insurance giants in 2016. According to a survey conducted by Fortune1 in the early part of 2016, Amazon emerged on top of a list of most trustworthy companies in the US. Technology majors Google and Apple were not far behind at positions 7 and 8 respectively. Consumers are entrusting [...]
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